Posts Tagged ‘marketing online’

Are You Using Video In Your Marketing Efforts?

Wednesday, October 29th, 2008

Video has been gaining popularity in all aspects of marketing, almost all of the successful marketers online are using video in some form or another. It is being used in many different ways and the possibilities are ever expanding in any type of business. Whether you are selling shoes, dog food, dream vacations, or even a car, videos are being used to market most if not all of these products. We as a society have become used to or expecting to see something visual to relate to. The concept of using videos in any type of marketing has become a necessity in order to sell goods or service.

Video marketing is now being introduced and used instead of the more conventional sales letter. The whole concept of a video sales letter can be incorporated rather easily. From the opening statement, calls to action, features and benefits, to a strong closing statement, hard sale and scarcity tactics can all be used with greater and more effective ease using the power of video marketing. It seems as if a whole new type of marketing has started, and is beginning to take the place of conventional sales letters. This type of selling can take much less time and resources to develop than writing a lengthy sales letter or even paying some copy writer thousands of dollars to write a killer sales letter for you.

Another form of video marketing is being used to provide quality free content for subscribers. Video just seems to get stronger as more and more new product launches come out involving video as their prime mode of selling and promoting new products. Building anticipation by showing a new video each day for two or even three weeks prior to a new product being introduced. Video has really become the focal point to a new era of marketing online.

The viral effect of videos can have a phenomenal effect in creating new customers. As other marketers promote a new idea that is soon to be released, it provides content for their customers and all marketers involved profit by just suggesting to check out a simple video.

It is becoming more evident each and every day that if you are not using some type of video in your marketing efforts you are leaving money on the table and your marketing efforts are in the stone ages. With YouTube, Google Video, and all the other video submission sites, the possibilities are endless. With millions of visitors each and every day to each of these sites marketing online has become the “Video Marketing Age”.

Tim Amlong, blogging is fun and I really enjoy it. I have started a new blog that I am reviewing select Internet Marketing products that are released. My goal is to provide sound information for my readers that will help them to increase there ranking in the search engines and possibly put a little fuel in their pockets. Also to provide quality content that will influence them to join in on the fun.

Tim Amlong
http://www.productreviewlive.com/blog

The Secret to Finding the Best Online Opportunity

Sunday, October 26th, 2008

With all the online opportunities out there, it is hard to know exactly what works finance what doesn’t work for the average person. It’s tough to define the term “average person”, but for the purpose of this article, I’m going to make the following assumptions:

The Average Person

1. Has a job that personal need to keep until they make consistent money online.
2. Does not have the time or the desire to talk on the phone at all hours of the day or night to interested prospects.
3. Does not have extensive experience in running a business, accounting, marketing, sales and customer service.
4. Does not have experience marketing online and creating web sites.

Given this criteria, we can quickly eliminate most of the online opportunities. Here’s what we need:

1. An proven automated system that allows a person to make money without spending hours everyday on the computer.
2. An experience team of phone professionals handling prospects calls and questions 24/7. Let’s be honest here, almost nobody is going to hand over their money to you without speaking to someone first. Also, if you are new (everyone is at some point) some people are hesitant to join your team. Phone experts trained at answering questions can eliminate this problem.
3. The system must provide top notch websites, complete support, training and a proven marketing system.

You get what you pay for in this world. If you want the best system it is obviously going to cost more. Typically, the extra cost pays off in the long run through higher conversions. There are plenty of good opportunities that are relatively inexpensive, but rarely will you find one that is all inclusive.

My advice – Do your research and find the opportunity that provides the most automation possible.

John Stevenson has an MBA in Finance and Corporate Accounting from The University of Rochester. He specializes in Internet Marketing and helping people make money online.

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