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“A Penny Saved is a Penny Earned.” – Benjamin Franklin

I used to believe that this quote was about putting money into a savings account or other savings method so that my hard earned cash would earn interest. I agree with the principle of saving money in the traditional sense and work diligently to conserve for various future uses. Maybe that is just what Ben was trying to communicate to the people of the 1790s. However, in today’s consumer-driven society and with recent trends in the economy and the rising cost of food and gas I have gained a new understanding of this clever quotation.

I have discovered that I save money every time I do not spend it. This may sound obvious, but every time I go to the store, I have begun to think carefully about what I put in my cart. By making a menu plan and a grocery list for a minimum of one week, I reduce my trips to the store. If I can walk out of there with just a few less items, I may have just saved $10. I read somewhere that shoppers spend an average of $10 on unanticipated purchases each time they visit a store. If you stop at the grocery store 3 or 4 times a week, you may be spending an additional $30 or $40 a week. That is about $120 to $160 extra every month. If you do not believe me, take a look at your pantry and/or deep freeze. If it looks like you could feed an army for a month, then maybe you could benefit by making fewer trips to the store. By planning ahead for my daily errands, I can put everything I need by the door. On my way out, I will remember to get the library books for the library, a package to mail at the post office, and a bagged lunch so I can pick up Clark at preschool before we end up hungry and turning to fast food to satisfy our grumbly tummies. If I can make one less trip to town in a day, that may be worth $3 to $5 in gas savings. That is like money in the bank!

My interpretation of this well-known quote has helped me save money and resources so that I can do my part to provide the necessities for my family in these times of increasing prices.

Jennifer Tankersley is the creator ListPlanIt.com where you can find over 300 lists and planning pages including cleaning schedules, daily to do lists, grocery lists, and holiday/party planning to put your world in order and also of List Mama Blog: Lists of Lists for List-Lovin’ Mamas.

Companies cannot implement changes based on reports of unhappy customers. This is because there is an element of anger in such reports which is likely to make it biased. It is only an objective view from a customer’s point of view that presents a true picture of services offered by a business. It is precisely this that secret shoppers do.

The factor that plays a major role in tax success of retail business is customer loyalty. This, in combination with an ever expanding customer base is what keeps a retail business going.

Retail sales are tough, given the presence of a number of similar products and services. In a retail business, it is the sales personnel who directly interact with the customer. So this aspect needs to be perfect in order to keep the customers coming back. Skilled sales personnel means happy customers which directly relates to a healthy bottom-line.

This is where secret shoppers play a crucial role. They can point out deficiencies if any in the sales personnel’s manner of functioning. It has been seen that for every one customer who complains about shoddy services, there are several who keep quiet but just do not come back. And unhappy customers spread the word around very quickly. So, it is essential to find out what has the potential to irk a customer and weed out the irksome factor. It has also been seen that if a customer complains and his complaint is attended to, he comes back to the store.

Such activities in the retail scene need to be observed keenly by an unbiased person. This function is performed by a retail secret shopper. Troublesome situations call for keen observation of facts.

Retail secret shoppers are expected to fill in a detailed report regarding the goings on in the shop floor. A typical report may include details like greeting and opening remarks made by the sales personnel, their appearance and attitude, their selling expertise, their knowledge about the product being handled, their ability to over come objections in an unobtrusive manner, their overall sales skills and the way they close the deal. Closing remarks are especially important to bring a customer back.

In addition to evaluating the sales personnel, secret shoppers are asked to evaluate standards of cleanliness, levels of merchandising and other specified details.

Secret Shoppers provides detailed information on Hotel business Shoppers, How To Become A Secret Shopper, Restaurant Secret Shoppers, Secret Shopper Associations and more. Secret Shoppers is partnership with Become a Mystery Shopper.

Press Releases is one of those things that can take on a life of its own. The right press release can generate tremendous exposure, opportunity and yes…profits. The real trick to writing a press release is to have something newsworthy to write about. This often takes creativity, inspiration, and a bit of innovation. Here are 10 ideas to get the brainstorming wheels spinning.

Calendar events. Events are a great way to get your business in the headlines. Whether you host a seminar or conference or you are sponsoring a local team events are newsworthy. To emphasize the newsworthiness of the event be sure to point out who it helps or how it solves a problem. For example a seminar on how to sell your home in a down economy benefits the very large For Sale by Owner segment in the United States. Sponsoring a local race to raise money for diabetes benefits those fighting diabetes.

Letter to editors can be a tremendous way to get the ball rolling or get attention for issues that are important to your business and your industry. As a business owner, when you take steps to bring issues to the forefront it demonstrates your passion for your field and your customers. It also demonstrates that you are a take charge, action oriented business. The letter itself can be used to generate a press release stating a businesses involvement or solution to an industry problem.

Problem-solving Tips articles. A press release that demonstrates how to resolve a common problem can be a great way to generate interest in your company’s products or services. For example, a pet store can write a press release about ten tips to house train your new puppy. The release can be made relevant and newsworthy by simply stating a statistic related to house training dogs, like 1 in 10 new puppy owners gives up their puppy due to house training problems. A statistic helps make the content newsworthy while the remainder of the article helps to make the content useful to consumers.

Local human interest story. Human interest stories, as they relate to your business, are a great way to generate publicity and press. Think about how many human interest stories make it to your local news. Both the morning and the evening news often highlight local businesses and how they’re benefiting the community. What is unique about your business, your customers, and your staff?

Query letters help generate press and publicity by getting your prospects, customers, and industry involved in a topic or an issue. Stick with topics that are current and you’re sure to generate some water cooler chatter.

Opinion editorials. Often times stirring the pot can bring about some pretty interesting press. While that old adage all publicity is good publicity may be true, it is important to not offend your core customers. So while generating some controversy is good for publicity careful consideration must be taken before giving an opinion that may offend your most profitable customers.

People advancements are a great way to showcase your company’s expertise. Anytime a staff member has a promotion, won an award, or contributed to the community or industry in some way, it’s time to generate a press release. Showcasing your staff’s expertise is a great way to build credibility for your business.

Small feature stories are another excellent tool to demonstrate the knowledge and expertise your company has to offer. For example, a software developer could write a story showcasing how their software helped a local business owner or non-profit become a leading force in their industry.

New products, services, book. This type of information is generally what stimulates a company to issue a press release however the release of a product or introduction of a new service in and of itself isn’t newsworthy. In order to make sure your press release gets the attention it deserves be sure to tie it to a problem or issue that needs to be resolved and then show how your product or service solves the problem.

Large feature stories. Feature stories, large or small, are designed to take a look at a subject in depth. An example of a large feature story might be how retailers can take advantage of impulse shopping. The article could highlight several retailers and their philosophy or approach to impulse shoppers, how to maximize it, and then highlight a few products that make great impulse shopping items in a gift shop.

Press and publicity is a great way to keep your business fresh in the minds of prospects and to reach new prospects around the world. A little creativity and innovation can go a long way toward generating very profitable press.

Robert Moment is an innovative sought-after small business and marketing coach and author of Invisible Profits:The Power of Exceptional Customer Service. Robert specializes in teaching entrepreneurs and small business owners how to start a business that profits and grow. Visit http://www.howtostartyoursmallbusiness.com and sign-up for the FREE 7 day e-course Turn Your Passion into Profits: Small Business Startup.